Targeted towards social media- and music-loving consumers, we created multiple photo-ready experiences. Complete with a camp-inspired entry gate, Kamp KONA activations included a shimmering art installation of the Hyundai KONA built with whistles, an iterative 360°mirror, an adventure-inspired KONA photo booth, a tech/artistic spin on the classic campfire, and a game where guests could learn to lasso a velociraptor. The night closed out with a concert series headlined by Dan Deacon and multiple guest performers such as Best Coast & Yacht.
With over 1,100+ guests in attendance, the tour generated over 60+ pieces of content distributed across digital and social channels, garnering a reach of 10.3M+ unique users. Our hero installation build for the program continued to travel the auto-show circuit post-campaign!