BuzzFeed x Hyundai: Kamp Kona

TYPE: Touring Activation, Live INVOLVEMENT: Creative + Design, Fabrication, Production + Management, Content LOCATION: Santa Fe, NM / Los Angeles, CA / Marfa, TX Launch Hyundai’s 2018 KONA in three key markets (Los Angeles, Santa Fe, and Marfa) via a…

BuzzFeed x Hyundai: Kamp Kona

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TYPE: Touring Activation, Live
INVOLVEMENT: Creative + Design, Fabrication, Production + Management, Content
LOCATION: Santa Fe, NM / Los Angeles, CA / Marfa, TX

Launch Hyundai’s 2018 KONA in three key markets (Los Angeles, Santa Fe, and Marfa) via a multi-faceted experiential “camp” geared towards content capture and social sharing.

Targeted towards social media- and music-loving consumers, we created multiple photo-ready experiences. Complete with a camp-inspired entry gate, Kamp KONA activations included a shimmering art installation of the Hyundai KONA built with whistles, an iterative 360°mirror, an adventure-inspired KONA photo booth, a tech/artistic spin on the classic campfire, and a game where guests could learn to lasso a velociraptor. The night closed out with a concert series headlined by Dan Deacon and multiple guest performers such as Best Coast & Yacht.

With over 1,100+ guests in attendance, the tour generated over 60+ pieces of content distributed across digital and social channels, garnering a reach of 10.3M+ unique users. Our hero installation build for the program continued to travel the auto-show circuit post-campaign!

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