Culture Shock CIC & Pollen | Tech for Good

There’s a huge opportunity to use the unsold capacity available in concerts venues (which equates for around 40% of tickets each year) to provide opportunities for people to begin to form communities through the shared experience of performance arts. We…

Culture Shock CIC & Pollen | Tech for Good

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There’s a huge opportunity to use the unsold capacity available in concerts venues (which equates for around 40% of tickets each year) to provide opportunities for people to begin to form communities through the shared experience of performance arts.

We plan to use Pollen to distribute free tickets to concert and shows in Birmingham targeting groups of people who live in a specific postcode area, a housing association property or on a street who are currently not engaged as a community. On the same street in Birmingham we’re likely to find many different ages, ethnicities and beliefs.

When the people arrive at the venue for the first time we’ll unite a them with a VIP experience. They’ll be greeted by a friendly face, introduced to each other and learn about the concert or show they’re about to see. They’ll sit together in the venue and enjoy a performance of international standard. We’ll bring them together again at the end of the performance to talk about what they saw and heard and perhaps allow them to meet members of the cast. Once they’ve gone home we’ll ask for feedback on their experience through the app.

Then, crucially, we’ll do exactly the same thing again a few weeks later and continue to do so over time.

By giving the community a memorable, interesting and new shared experience of incredible quality, a framework to build relationships based on this experience and repeated opportunities to get together again to experience more of the same we will catalyst, create and nurture strong, enduring relationships which lead to a happier, healthier community.

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